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Learning How to Define a Lifestyle Blog

I write a dog-mom lifestyle blog.

That’s how I respond anytime someone asks me what I do. I mean, I also work a full-time career in software development but no one is ever interested in hearing about software requirements and coding. Whenever I say I write a dog-mom lifestyle blog, there is an inevitable followed up of, “What’s a lifestyle blog?

The world of blogging is full of specific niches like food blogs, fashion blogs, mommy blogs, travel blogs, but what exactly is a lifestyle blog? There’s a lot of confusion around lifestyle blogs because they are more general (less niche/less specific) but that doesn’t mean that they aren’t valuable or able to be successful. Sure, it takes more finesse to describe a lifestyle blog to potential readers but it can be done as long as you have a good idea of who you are, who you’re trying to reach, and what it is you’re trying to accomplish with your blog.

Considering starting your own blog? See my COMPLETE Guide to Starting a Blog

Learn how to define a lifestyle blog and identify the categories, tags, and topics you need to make your blog successful. You'll discover what a lifestyle blog is really about, how to become a lifestyle blogger, and how to niche down your lifestyle blog into one you're actually excited to write. Via @honeyandpineco #blogging #lifestyleblog #lifestyleblogging #bloggingtips

When you become part of the blogging world you’ll hear a lot about “niche” and how you need to “niche down” in order to find your tribe, build your following, and grow a successful blog. 

When you launch a lifestyle blog, you’ll find a lot of well-intentioned advice telling you that you need to narrow your focus if you want to connect with an audience, get more page views, find brands to work with you, earn affiliate income, and be successful. I know the people sharing this advice mean well but, speaking frankly, I’m sick of hearing it because it’s absolutely not true. Those are lies that need to stop being perpetuated. 

Building a successful lifestyle blog

If you want to start and grow a successful lifestyle blog the only thing you really have to do is learn how to define and own your lifestyle.

There are a lot of successful lifestyle bloggers and there’s no reason you can’t be one of them. The whole process is going to be a lot easier for you if you take the time to stop and identify your own unique POV for your lifestyle blog first. By that, I mean think about what makes you and your lifestyle unique. That’s where my “dog-mom lifestyle” comes in when I say I write a “dog-mom lifestyle blog.” 

When I started my blog, I had options and I explored a few of them. As a Christian woman, I could have written a faith-based lifestyle blog. As a woman struggling with infertility, I could have written an infertility-based lifestyle blog or a childless lifestyle blog. As a dog-mom, I could have written a dog-mom lifestyle blog. I didn’t want my blog to be defined by my faith nor did I want it to be focused on our infertility struggle so I opted to focus on my life with my dogs. Right now, Honey & Pine Co is defined as a “Dog-mom lifestyle blog sharing life and travel…with dogs.” 

Learn how to define a lifestyle blog and identify the categories, tags, and topics you need to make your blog successful. You'll discover what a lifestyle blog is really about, how to become a lifestyle blogger, and how to niche down your lifestyle blog into one you're actually excited to write. Via @honeyandpineco #blogging #lifestyleblog #lifestyleblogging #bloggingtips

As a lifestyle blogger, I can write about any topic I want to on any given day. The reason it works is that I’ve learned to keep it dog-mom focused. If I’m writing about a skincare cream to help fight dryness due to freezing temperatures I’ll mention how cold it is when I take my dogs out for their evening walk and how I make sure to keep my skin moisturized. If we travel, I’ll share tips for traveling with pets, review a pet-friendly hotel, or talk about how to choose a pet-sitter if you’re traveling solo. Once you figure out your lifestyle type and your POV, you’re set to build your blog.

See Also: How to Niche a Lifestyle Blog

Potential Types of Lifestyle Blogs

Here are a few examples of potential lifestyle blog POV’s:

  • Single Living
  • Urban Living
  • Rural Living
  • Blended Family
  • Multi-Racial Family
  • Dual Income, No Kids
  • Large Family
  • Regional Living (Southern, Midwest, PNW)
  • Nomadic Lifestyle
  • Faith-Based Lifestyle
  • All-Natural Living
  • Handmade Lifestyle
  • Polyamory Lifestyle

I chose to focus down on dog-mom life so I share almost all of my content from that POV.  My readers here at Honey & Pine Co know I’m going to talk about my life with dogs whether that means local places and landmarks, recipes (and what can’t be shared with your pup), homemaking, travel, or other miscellaneous topics. Living with my dogs is a huge part of how I live so it’s what I share on my dog-mom lifestyle blog. 

What topics can you write about in a lifestyle blog? Well, anything really. That’s the fun and appeal of lifestyle blogging!

Here are a few categories that I usually see on lifestyle blogs.

Categories for a lifestyle blog

  • Food
  • Drinks/Cocktails
  • Faith
  • Wellness
  • Fashion
  • Beauty
  • Relationships
  • Marriage
  • Home Decor
  • Homemaking
  • Budgeting
  • Personal Finance
  • Parenting
  • DIY / Crafts
  • Travel
  • Pets

Naturally, the categories for your lifestyle blog are going to be different depending on the type of life you choose to live but you’ll commonly find a combination of those topics.

The best part about running a lifestyle blog is that lifestyle bloggers are able to talk about anything and everything as long as they keep their POV consistent. A lifestyle blog is about sharing your lifestyle choices with your readers so as long as you stay true to you, you’ll find your tribe.

If you’re ready to start your own lifestyle blog, check out my COMPLETE Guide to Starting a Lifestyle Blog right here (no worries, it’s free).

Updated July, 2017*

As a lifestyle blogger I used to feel discouraged by all of the blogging advice that insists if you’re going to be successful you have to niche down to a very specific topic. That may work for some, but it’s not a one-size fits all solution for building a successful blog. In my new course, Finding Your Niche as a Lifestyle Blogger, I’ll show you how to create your own niche and build a successful lifestyle blog. Contrary to what you may have heard and read online, you don’t have to niche down to one narrow topic if you want to build a successful blog. Sure, it might be easier but it’s not the only way. It is possible to build a successful lifestyle blog and I’m going to teach you exactly how to do it.

I’ll break down exactly what it means to “niche” your blog, how to identify your lifestyle, create blog post categories that work for you, and develop an editorial plan for the next 90 – 120 days. 

Check it out right here and get started building a successful (and profitable!) lifestyle blog.


  1. I started my lifestyle blog last year and many times when I talk with some other bloggers about blog categories, Ifound it difficult to support the fact that ‘ lifestyle blog’s are also a niche blog’.
    Thanks to your amazing detailed post. Now i can share the post link instead of typing my own words.
    Good resource.

  2. Thanks for sharing this encouraging post. I just started a blog, and I felt really strongly about calling it a lifestyle blog, but so many sites and bloggers discourage that and drill specific niches. It’s comforting to hear someone tell me it’s ok to stick with lifestyle and that it can actually work!

  3. Quite insightful!!I intend to start a blog of my own with following categories: Movie reviews, personal travel experiences, food stories. can I call it as a lifestyle blog? These are the areas I am deeply interested in real life 🙂

  4. This is super helpful! I was so tired of hearing “find your niche.” Thank you for eloquently supporting lifestyle blogging. I am inspired!

  5. Thank you so much – great article! I had been writing blogs for others for some time. Finally, almost a month ago decided to start my own blog. I had couple clients which I wrote dozens of blogs for about divorce, divorce and finance, relationships, abuse, painful divorce etc. In time, this blog has turned into something different and I’ve tried to pigeonhold but it’s no realistic for me to do. Today, I realized that it is in fact a lifestyle blog and I don’t have to limit specifically to a topic. My blog is about women – lifestyles, relationships, issues that affect us all in life. I enjoy writing to empower, encourage, comfort and bring some hope. Thank you! for being so genuine and giving your readers real information.

  6. I love that people are realizing the value of lifestyle blogs! I originally started my blog by “niching down” and quickly realized that I hated writing about one thing over and over. I’m in the process of changing up my blog, so I’m not entirely certain of the direction I want to take it but it feels a whole lot more inspiring than continuously writing about writing (which, while I love to write, I don’t like writing ABOUT writing… and I’ve used “writing” way to many times in this sentence… so I’ll hush now).

  7. Thank you so much for this post. Every article that I have read until now has told me to niche down. While I get it, however, it’s not my style. I am labeling my blog as Lifestyle and it focuses on what makes me happy…The Sims, jewelry making and being a virtual assistant. From time to time, I will also share my author friends and spotlight their books and offer advice on writing and publishing. As an Aquarius, I hate being restricted lol.

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