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Learning How to Define a Lifestyle Blog

I write a dog-mom lifestyle blog.

That’s how I respond anytime someone asks me what I do. I mean, I also work a full-time career in software development but no one is ever interested in hearing about software requirements and coding. Whenever I say I write a dog-mom lifestyle blog, there is an inevitable followed up of, “What’s a lifestyle blog?

The world of blogging is full of specific niches like food blogs, fashion blogs, mommy blogs, travel blogs, but what exactly is a lifestyle blog? There’s a lot of confusion around lifestyle blogs because they are more general (less niche/less specific) but that doesn’t mean that they aren’t valuable or able to be successful. Sure, it takes more finesse to describe a lifestyle blog to potential readers but it can be done as long as you have a good idea of who you are, who you’re trying to reach, and what it is you’re trying to accomplish with your blog.

Considering starting your own blog? See my COMPLETE Guide to Starting a Blog

Learn how to define a lifestyle blog and identify the categories, tags, and topics you need to make your blog successful. You'll discover what a lifestyle blog is really about, how to become a lifestyle blogger, and how to niche down your lifestyle blog into one you're actually excited to write. Via @honeyandpineco #blogging #lifestyleblog #lifestyleblogging #bloggingtips

When you become part of the blogging world you’ll hear a lot about “niche” and how you need to “niche down” in order to find your tribe, build your following, and grow a successful blog. 

When you launch a lifestyle blog, you’ll find a lot of well-intentioned advice telling you that you need to narrow your focus if you want to connect with an audience, get more page views, find brands to work with you, earn affiliate income, and be successful. I know the people sharing this advice mean well but, speaking frankly, I’m sick of hearing it because it’s absolutely not true. Those are lies that need to stop being perpetuated. 

Building a successful lifestyle blog

If you want to start and grow a successful lifestyle blog the only thing you really have to do is learn how to define and own your lifestyle.

There are a lot of successful lifestyle bloggers and there’s no reason you can’t be one of them. The whole process is going to be a lot easier for you if you take the time to stop and identify your own unique POV for your lifestyle blog first. By that, I mean think about what makes you and your lifestyle unique. That’s where my “dog-mom lifestyle” comes in when I say I write a “dog-mom lifestyle blog.” 

When I started my blog, I had options and I explored a few of them. As a Christian woman, I could have written a faith-based lifestyle blog. As a woman struggling with infertility, I could have written an infertility-based lifestyle blog or a childless lifestyle blog. As a dog-mom, I could have written a dog-mom lifestyle blog. I didn’t want my blog to be defined by my faith nor did I want it to be focused on our infertility struggle so I opted to focus on my life with my dogs. Right now, Honey & Pine Co is defined as a “Dog-mom lifestyle blog sharing life and travel…with dogs.” 

Learn how to define a lifestyle blog and identify the categories, tags, and topics you need to make your blog successful. You'll discover what a lifestyle blog is really about, how to become a lifestyle blogger, and how to niche down your lifestyle blog into one you're actually excited to write. Via @honeyandpineco #blogging #lifestyleblog #lifestyleblogging #bloggingtips

As a lifestyle blogger, I can write about any topic I want to on any given day. The reason it works is that I’ve learned to keep it dog-mom focused. If I’m writing about a skincare cream to help fight dryness due to freezing temperatures I’ll mention how cold it is when I take my dogs out for their evening walk and how I make sure to keep my skin moisturized. If we travel, I’ll share tips for traveling with pets, review a pet-friendly hotel, or talk about how to choose a pet-sitter if you’re traveling solo. Once you figure out your lifestyle type and your POV, you’re set to build your blog.

See Also: How to Niche a Lifestyle Blog

Potential Types of Lifestyle Blogs

Here are a few examples of potential lifestyle blog POV’s:

  • Single Living
  • Urban Living
  • Rural Living
  • Blended Family
  • Multi-Racial Family
  • Dual Income, No Kids
  • Large Family
  • Regional Living (Southern, Midwest, PNW)
  • Nomadic Lifestyle
  • Faith-Based Lifestyle
  • All-Natural Living
  • Handmade Lifestyle
  • Polyamory Lifestyle

I chose to focus down on dog-mom life so I share almost all of my content from that POV.  My readers here at Honey & Pine Co know I’m going to talk about my life with dogs whether that means local places and landmarks, recipes (and what can’t be shared with your pup), homemaking, travel, or other miscellaneous topics. Living with my dogs is a huge part of how I live so it’s what I share on my dog-mom lifestyle blog. 

What topics can you write about in a lifestyle blog? Well, anything really. That’s the fun and appeal of lifestyle blogging!

Here are a few categories that I usually see on lifestyle blogs.

Categories for a lifestyle blog

  • Food
  • Drinks/Cocktails
  • Faith
  • Wellness
  • Fashion
  • Beauty
  • Relationships
  • Marriage
  • Home Decor
  • Homemaking
  • Budgeting
  • Personal Finance
  • Parenting
  • DIY / Crafts
  • Travel
  • Pets

Naturally, the categories for your lifestyle blog are going to be different depending on the type of life you choose to live but you’ll commonly find a combination of those topics.

The best part about running a lifestyle blog is that lifestyle bloggers are able to talk about anything and everything as long as they keep their POV consistent. A lifestyle blog is about sharing your lifestyle choices with your readers so as long as you stay true to you, you’ll find your tribe.

If you’re ready to start your own lifestyle blog, check out my COMPLETE Guide to Starting a Lifestyle Blog right here (no worries, it’s free).

Updated July, 2017*

As a lifestyle blogger I used to feel discouraged by all of the blogging advice that insists if you’re going to be successful you have to niche down to a very specific topic. That may work for some, but it’s not a one-size fits all solution for building a successful blog. In my new course, Finding Your Niche as a Lifestyle Blogger, I’ll show you how to create your own niche and build a successful lifestyle blog. Contrary to what you may have heard and read online, you don’t have to niche down to one narrow topic if you want to build a successful blog. Sure, it might be easier but it’s not the only way. It is possible to build a successful lifestyle blog and I’m going to teach you exactly how to do it.

I’ll break down exactly what it means to “niche” your blog, how to identify your lifestyle, create blog post categories that work for you, and develop an editorial plan for the next 90 – 120 days. 

Check it out right here and get started building a successful (and profitable!) lifestyle blog.


  1. I’m starting my own lifestyle blog and defining my niche has been something I’ve struggled with. I want to write about my everyday life and the adventures I have, but there is pressure online to focus in on one specific theme or topic, and that’s just not my life. It’s awesome to see that I’m on the right track.

  2. Hello Ashley,

    Thanks for sharing this. I recently started blogging more consistently and I love it. I love to share things I’m passionate about and what I’m working on. I usually say I have a Fashion, Lifestyle & Travel Blog but sometimes I talk about food/restaurants, projects I’m working on an even poetry lol.. Is this too much if I’m planning to also grow this into a business to make money?

    Thanks again

  3. Ashley!
    Well stated. It can become frustrating to be “boxed” into a category when all you as the blogger want to do is simply have the freedom to speak on whatever. Although the categories may be interrelated, a lifestyle blog enables the blogger to articulate what they are most passionate about.

    When I first started blogging, I selected a niche. I often struggled with finding enough content. I am now in the process of rebuilding.

    Thanks for making time to provide clarity and a platform to allow your viewers to openly respond!

    • You are very welcome Tenielle! Don’t feel boxed in at all. You’re perfectly allowed to blog about anything you love and if that means you blog about a variety of topics then that’s perfecctly a-ok.

  4. I just started blogging, and my biggest problem was what’s actually my area of blogging? This post just made it clear! Ha ha! Now I know what to tell people if they ask.

    • Blog it all Patricia! 🙂 You write about whatever is placed upon your heart and soul to share with the world. The right readers will find you and those readers will love you. Truly, that is all that matters.

  5. I love this post! I’ve struggled for years on defining my niche because I’ve read so much advice about finding a niche. The problem is, whenever I try to narrow my scope, I lose interest and my writing begins to fall of. I’ll echo some of the comments above from bloggers who have said that they enjoy sharing stories about their lives. This is me all the way 🙂

    The best part is being able to share something that I’ve learned from my own struggles so that others can help transform their own lives. As a yogi and psych expert, my content also tends to have an orientation toward spirituality and self development. I’m in the process of re-focusing for the next year and really looking forward to diving in as a lifestyle blogger. Feels so good to say it out loud! 😀


    • Congrats Nadia! There is nothing that drives me more insane than all of this talk about “niche”. If you want to run a business with a blog then yeah, you need to niche but if you want to run a blog you can write about whatever you want. You said you’re a “yogi and psych expert” and your content “tends to have an orientation toward spirituality and self development.” so let that guide you and write what you want from YOUR perspective. People will connect with you over that.

    • You’re welcome Dee! I’m so glad that it has helped you find a little clarity. Don’t fall in to the “niche” trap because you can be successful doing your own thing.

  6. Yes, I have had a lifestyle blog for 10 years now but it was “just” a blog at first! 😉 I find that people who have a more specific niche seem to do better in the sense of traffic, etc. but I wouldn’t change a thing about my blog so… oh well! I am a writer at heart and will write or post about whatever I want so this is the best niche for me! 😀 Great post!

  7. This is so helpful! I just started a blog and have been struggling with the fact that mine is also a lifestyle blog. I have a lot of passions and didn’t want to feel forced to only discuss one or two things. I have been nervous though that a broad blog will not generate any traffic. This helps calm that a bit :),

  8. This was super helpful! I recently decided to start a blog, and have been trying to find my niche. It has been super stressful because there isn’t one really good topic I want to dedicate all of my time and energy into. I have been looking around and A LOT of people are constantly saying lifestyle blogs are not worth it. It is refreshing to see them turn successful and prove all those non believers wrong!

    • Thanks Whitney! Do NOT listen to those naysayers! There are so many of them out there and it’s just frustrating to be told that what you’re passionate about isn’t good enough to be successful. That’s total B.S. What really attracts people is you being real and being passionate so if that means you write about #allthethings then so be it! So long as you share your POV you’ll be just fine. Good luck!

  9. This was a great post! It took me awhile to become a lifestyle blogger. I started as a personal blogger, then I moved to music, then fashion, and now lifestyle. I adore being a lifestyle blogger because I get to write about a variety of different topics. In essence, I can incorporate my love of music, fashion, art, travel, etc into one site instead of having 5 sites.

    I also like your definition of a lifestyle blogger! In my book, #MakeUrPenLoud: How To Be A Lifestyle Blogger. I also offer my own definition of what a lifestyle blogger is and what we do. In the book, I write that Lifestyle Bloggers create content that will inspire, motivate, empower, and entertain our readers. We blog about a variety of different topics and what makes us unique is the perspective of the blogger. We’re different from niche bloggers because we have to juggle multiple project simultaneously. If anyone is interested in reading more, check out #MakeUrPenLoud: How To Be A Lifestyle Blogger on Amazon.

    Thanks for writing this fabulous post!

  10. I have two blogs. One is a new self hosted food blog. The other I feel is more geared towards a lifestyle blog but haven’t self hosted yet. I plan to do that either later this month on next month. I have struggle to go self hosted because I have been told many times what I write about is not good enough. I decided to jump out on a line and make my food blog self hosted regardless. I am still debating on my other one because I haven’t really broke it down, thus the reason I am thinking lifestyle blog. One reason is the name of the blog. I was told a few times I should change the name and go more towards a niche. It is called Rusty2rusty’s Chatter. I need to re-invent myself. I don’t want to have multiple hosted blogs. I want to stick with two. You blog piece has given me something to thing about.

  11. This was super helpful! I’ve been trying to get advice and narrow down what I want my blog to be about, and after reading this I know I need to start a lifestyle blog! I feel like I’m kind of all over the place but this has really helped calm some fears about starting a blog. Thank you!

  12. A very useful article. I have plans to make a lifestyle blog and heard about this niche thing so many times. To be successful you should narrow down niche and stock to it. My idea of a lifestyle blog includes various topics such as foood, health, travel, technology etc. Happy to find someone who has similar ideas and views

  13. This post is so inspiring! It’s been discouraging to read different posts saying that lifestyle isn’t a real niche, so I’m glad to see that it can be done!

    Lifestyle, to me, is literally anything that has to do with your life!

    Life is great, why shouldn’t we write about all of it? 🙂

    • Thanks so much Christine! Lifestyle blogging is definitely a real niche and there are a lot of successful lifestyle blogs. The most important thing is to realize what you’re really doing is sharing YOUR pov on life so your pov becomes your niche.

  14. Such a helpful blog post! I am in the early stages of researching and gathering my thoughts for a blog, and knowing what all entails Lifestyle really helped narrow my focus as far as the categories I want to cover.

    • I can’t wait to see what you come up with! The best I can say is to embrace your total lifestyle and be open about your lifestyle choices. Feel free to come back and drop a link when you’re live so I can check it out.

  15. I have a “personal lifestyle blog” about living in Los Angeles. I was so sick of seeing the same articles and listicles in LA blogs that I decided to create my own. I don’t live in a tony neighborhood nor do I live near the beach — which is a realistic portrayal of most people in LA. I live on a budget and I eat more green juice (haha). But yes, a lifestyle blog is not a bad thing.

  16. I’ve been trying for years sadly on how to narrow down what I write about. When I couldn’t, I started trying to manage multiple blogs. That’s obviously is not working with my busy life.
    This lifestyle blog concept seems like the perfect fit.

    I come from a dysfunctional family that still invades my life, which has forced me to become strongly independent. So my days revolve around working towards getting the freedom to do whatever I want to do, while trying to stay sane in the process. My days typically consist of exploring, fixing things, build stuff (DIY), saving money, bailing family/friends out of problems, self discovery, and simplifying life.

  17. Thank you – there are so many different opinions and sometimes we just need someone else’s opinion that agrees with us makes things ok!!!! LOL! Very helpful – I’ve been beating myself up trying to break down my categories – My lifestyle is…well….me. It’s still so broad , and I know I have to narrow it down into a few boxes….thank you!

  18. You know what I love about your post? That I’m not the only one who doesn’t want to be boxed into a “niche” either. And what most people don’t realize is the social media world is ever changing and if you only put yourself into one category your simply limiting yourself. I also think it can be monotonous to post the SAME style of clothes on a daily basis. I want to see clothes and shoes as much as the next person, but I also want to see some food places to try out and some food options to try out at a new restaurant too.

  19. I just wanted to say thank you for posting this. I have been on the fence about starting a blog for years now. One of the obstacles that I had a hard time getting over was narrowing down my niche to one specific thing. So I really appreciate this post. Thank you again.

  20. I started a blog last year to focus on my art but soon got overwhelmed trying to monetize. It wasn’t me. So then I tried to talk about mental health and I felt like a phony trying to be Oprah or something. So now I’m just writing what I want mostly about my life in Minnesota raising kids and marriage. I hate the niche thing. It’s too limiting for me and I don’t like coming off as an expert.

    This post is great and very encouraging!

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