I write a dog-mom lifestyle blog.
That’s how I respond anytime someone asks me what I do. I mean, I also work a full-time career in software development but no one is ever interested in hearing about software requirements and coding. Whenever I say I write a dog-mom lifestyle blog, there is an inevitable followed up of, “What’s a lifestyle blog?”
The world of blogging is full of specific niches like food blogs, fashion blogs, mommy blogs, travel blogs, but what exactly is a lifestyle blog? There’s a lot of confusion around lifestyle blogs because they are more general (less niche/less specific) but that doesn’t mean that they aren’t valuable or able to be successful. Sure, it takes more finesse to describe a lifestyle blog to potential readers but it can be done as long as you have a good idea of who you are, who you’re trying to reach, and what it is you’re trying to accomplish with
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When you become part of the blogging world you’ll hear a lot about “niche” and how you need to “niche down” in order to find your tribe, build your following, and grow a successful blog.
When you launch a lifestyle blog, you’ll find a lot of well-intentioned advice telling you that you need to narrow your focus if you want to connect with an audience, get more page views, find brands to work with you, earn affiliate income, and be successful. I know the people sharing this advice mean well but, speaking frankly, I’m sick of hearing it because it’s absolutely not true. Those are lies that need to stop being perpetuated.
Building a successful lifestyle blog
If you want to start and grow a successful lifestyle blog the only thing you really have to do is learn how to define and own your lifestyle.
There are a lot of successful lifestyle bloggers and there’s no reason you can’t be one of them. The whole process is going to be a lot easier for you if you take the time to stop and identify your own unique POV for your lifestyle blog first. By that, I mean think about what makes you and your lifestyle unique. That’s where my “dog-mom lifestyle” comes in when I say I write a “dog-mom lifestyle blog.”
When I started my blog, I had options and I explored a few of them. As a Christian woman, I could have written a faith-based lifestyle blog. As a woman struggling with infertility, I could have written an infertility-based lifestyle blog or a childless lifestyle blog. As a dog-mom, I could have written a dog-mom lifestyle blog. I didn’t want my blog to be defined by my faith nor did I want it to be focused on our infertility struggle so I opted to focus on my life with my dogs. Right now, Honey & Pine Co is defined as a “Dog-mom lifestyle blog sharing life and travel…with dogs.”
As a lifestyle blogger, I can write about any topic I want to on any given day. The reason it works is that I’ve learned to keep it dog-mom focused. If I’m writing about a skincare cream to help fight dryness due to freezing temperatures I’ll mention how cold it is when I take my dogs out for their evening walk and how I make sure to keep my skin moisturized. If we travel, I’ll share tips for traveling with pets, review a pet-friendly hotel, or talk about how to choose a pet-sitter if you’re traveling solo. Once you figure out your lifestyle type and your POV, you’re set to build your blog.
See Also: How to Niche a Lifestyle Blog
Potential Types of Lifestyle Blogs
Here are a few examples of potential lifestyle blog POV’s:
- Single Living
- Urban Living
- Rural Living
- Blended Family
- Multi-Racial Family
- Dual Income, No Kids
- Large Family
- Regional Living (Southern, Midwest, PNW)
- Nomadic Lifestyle
- Faith-Based Lifestyle
- All-Natural Living
- Handmade Lifestyle
- Polyamory Lifestyle
I chose to focus down on dog-mom life so I share almost all of my content from that POV. My readers here at Honey & Pine Co know I’m going to talk about my life with dogs whether that means local places and landmarks, recipes (and what can’t be shared with your pup), homemaking, travel, or other miscellaneous topics. Living with my dogs is a huge part of how I live so it’s what I share on my dog-mom lifestyle blog.
What topics can you write about in a lifestyle blog? Well, anything really. That’s the fun and appeal of lifestyle blogging!
Here are a few categories that I usually see on lifestyle blogs.
Categories for a l
- Home Decor
- Personal Finance
- DIY / Crafts
Naturally, the categories for your lifestyle blog are going to be different depending on the type of life you choose to live but you’ll commonly find a combination of those topics.
The best part about running a lifestyle blog is that lifestyle bloggers are able to talk about anything and everything as long as they keep their POV consistent. A lifestyle blog is about sharing your lifestyle choices with your readers so as long as you stay true to you, you’ll find your tribe.
If you’re ready to start your own lifestyle blog, check out my COMPLETE Guide to Starting a Lifestyle Blog right here (no worries, it’s free).
Updated July, 2017*
As a lifestyle
I’ll break down exactly what it means to “niche” your blog, how to identify your lifestyle, create blog post categories that work for you, and develop an editorial plan for the next 90 – 120 days.
Check it out right here and get started building a successful (and profitable!) lifestyle blog.