Today I’m going to help you find your lifestyle blog niche because I am so tired of lifestyle bloggers being told they have to niche down or that lifestyle blogging isn’t a niche of and on its own. I have a lot of (former) blogger friends that quit blogging because they couldn’t figure out how to niche down enough and didn’t believe that the lifestyle blog niche could work for them. Anyone that tells that you that there is no such thing as a lifestyle blog niche is wrong. Lifestyle blogging is absolutely niche and has the ability to be extremely successful if you learn how to properly present your lifestyle to your audience.
To properly present your lifestyle I mean you have to take a look around you and figure out exactly what you and your life are all about. What kind of life do you live? What makes you tick? Why did you decide to live your life the way that you do instead of one of the other thousands of lifestyle choices?
Do a brain dump
Grab a sheet of paper and do a 3-minute brain dump. Set your cell phone timer (you’re a blogger, I know it’s literally sitting right next to you) for 3 minutes and then write down as many words as possible about who you are and your lifestyle. For example, my brain dump included words like – childless, wife, dog-mom, rural, country, simple, gardener, book-lover, real food, teacher, back to basics. In total, I think I filled up almost an entire sheet of paper with the words I associated with myself and my life. Once you have those written down, you can sort through them to find your lifestyle blog niche.
To find your descriptive words, consider the following:
- Do you live in an urban area or a rural area?
- Do you have children? Are you child-free? Are you currently childless and trying?
- Do you work full-time and manage your household or are you a stay-at-home spouse?
- Is your husband or partner a stay-at-home partner instead?
- Do you have pets?
- Do you live in a tiny home? An urban studio? A farmhouse?
- Are you outdoorsy? Do you garden and grow your own food?
- Are you minimalist?
- Are you all about bright colors and surrounding yourself with eclectic things you love?
Identify your expertise
Now that you have your brain dump list of words, sort through them and circle the ones that you feel more accurately define who you are and the kind of lifestyle your blog represents. Then, try to identify why those words most accurately define your lifestyle and how you connect with them. Two of the words I identify with the most strongly are simple and back-to-basics. My personal connection to those words comes from my time spent in the corporate world in Tampa, FL, and Atlanta, GA where I lived in the rat race and almost had a nervous breakdown as a result of the constant competitiveness and pressure to excel. For my own mental health, I left that lifestyle, embraced something simpler, and now share that simpler and more casual lifestyle with others. Find what it is about you and your experiences that you’re able to share with others and use that to outline your lifestyle blog niche.
Connect with your “why”
This is the biggest part of finding your lifestyle blog niche because operating a successful lifestyle blog is so much more than, “This is what I did last Saturday…”. You have to turn it in to, “This is why I did what I did last Saturday.” When you tell your readers why everything starts to connect because now your readers don’t just know what you did, they know why you did it.
Don’t tell me what foundation you bought, tell me why you bought it.
Is that foundation you’re recommending great for people who love spending their summers outdoors at music festivals and local events? Are you telling us about it because you’re an active outdoorsy person and it won’t come off even if you sweat? Do you readers know you’re not really a make-up person but this particular product is perfect for people (like you) who want light coverage?
Don’t tell me what book you read, tell me why you read it.
Did you spend your senior year of college studying abroad in China and this book appealed to you because it is set in a Chinese city you visited? Do you have an insatiable wanderlust that is cured only by reading books that take you on an adventure? Are you sharing this book because it offers insight into a topic you’re really passionate about and it taught you something new that you feel would resonate with your readers as well?
Don’t just share a recipe with me, tell me why it works for your lifestyle.
Is this recipe perfect for you because you work full-time and it can be on the table in 30 minutes or less? Is this a favorite recipe because you can use the veggies you’ve grown in your own garden (and can you add a gardening tip or two to the post)? Are you an expert on living frugal and the recipe is both cost-effective and a great choice for an at-home date night?
When you start to tell your readers the why behind your lifestyle decisions it’s easier to relate to you as a person and the lifestyle you blog about.
Find your lifestyle blog niche
You find your lifestyle blog niche when you have a clear of understanding of your lifestyle choices and are able to clearly communicate the why behind your decisions.
Stop listening to people telling you that a lifestyle blog isn’t niched enough because it is enough and you are enough. If you want to write a lifestyle blog then you go right ahead and lifestyle blog! Just make sure you tell people why you chose that lifestyle and how they can live a lifestyle like yours.
Any other tips for finding your lifestyle blog niche?