If you’ve been looking for a while to drive more traffic to your blog from Instagram and you’re looking for an alternative to Linktree then today’s post is for you my blogging friend!
Around the middle of last year I decided to make a social media shift and start dedicating more time and attention to Instagram. I resisted for as long as I could but more and more of my readers were dropping other networks in favor of Instagram and potential brand partners seemed to only care about your Instagram following and engagement. If I wanted to keep growing, I knew I had to put my energy into and make it grow. One thing I kept seeing crop up over and over again was using Linktree to drive your readers to your blog, blog posts, and other links you wanted to promote.
Now, I love Linktree and truly think it offers a great service to people but in order to really maximize the service you need to pay for the pro plan and the pro plan is $6 / month. It’s not expensive but as you likely know (or will find out soon as you grow your blog) those little charges start to seriously add up. You find yourself paying monthly subscriptions for Lightroom or Photoshop, Canva for Work, Web Hosting, Tailwind, Linktree, etc. and the next thing you know you’re dropping over $100 a month in blogging fees and it’s all little charges. If you can drop one, wouldn’t you? And, that’s how I found myself searching desperately for an alternative to Linktree.
I found a few options but while evaluating an alternative to Linktree, I realized that what I was really wanting to do was drive traffic from Instagram to my own blog rather than to a 3rd-party app. I wanted to eliminate the middle man and get those page views directly on Honey & Pine Co. One of the primary functions of my career is user experience and how to minimize the clicks it takes to achieve a goal so I started applying that same thought process here. If my goal is to increase page views from Instagram then I needed to get viewers directly to my blog (and any other links I wanted to promote) without using a third-party app or middleman.
“But, Ashley, why not just link directly to your blog on your Instagram profile? Isn’t that what all that #linkinbio stuff is about?
I hear you, and yes, that’s an option but it’s not what I wanted and it’s not what Linktree offered so even though it’s an option it’s not truly a viable alternative to Linktree.
Linking directly to my home page from my Instagram bio would work to drive traffic directly to my blog but what if I was promoting a new blog post? Then, I’m expecting potential visitors to do this:
- Instagram Photo -> Instagram Bio
- Instagram Bio -> Blog Home Page
- Blog Home Page -> Blog Page
- Blog Page -> Blog Post
That’s 4 clicks and that’s assuming I was promoting my most recent post. If I was promoting a post that was a few days old or, god forbid, a few weeks or months old it would be even more than that. Remember what I said about user experience? A quality user experience minimizes the amount of clicks it takes to achieve a goal so that process clearly isn’t the answer.
I wanted a workflow that looks like this:
- Instagram Photo -> Instagram Bio
- Instagram Bio -> Link Page
- Link Page -> Blog Post or any other link I’m promoting
My solution was simple. I built a custom page on my blog!
(Note: I no longer use the theme which allowed this custom page to work so my personal example is no longer valid. I still highly recommend the themes below but it no longer met my personal needs.)
It was ridiculously easy and solved all of my problems without requiring that I add any additional monthly charges to my bank account. Now, any time someone clicks the link in my Instagram bio, they are redirected to that page on my blog (so I get the page views, not some third-party app) which I’m easily able to update or customize from within my WordPress dashboard thanks to the customization options from my HelloYou Designs blog theme.
I created my custom page to link to my About page as well as my favorite planner since I talk about it all the time and feature it on Instagram constantly. I also linked to the posts that are the most popular with dog moms and to my most recent 3 posts but the great thing about it is that you can customize it any way you want! Using the customization options available in a HelloYou Designs blog theme you can set that page to include:
- Internal links
- External links (affiliate links)
- Featured Pages
- Featured Categories
- Featured Blog Posts
- Social Icons (for Follows)
- Newsletter Sign Up Form (for subscribers)
- …and a host of other options
Now, you don’t have to use a theme from HelloYou Designs but they do make it very easy. Confirm before you buy a theme but most of their themes have been updated to include a social page that is specifically designed to be an alternative to Linktree. They have full tutorials to help you set it up which makes the whole process a breeze.
They have been my favorite theme designer for years and I highly recommend them. In fact, my last two themes have been theirs!