I write a simple living lifestyle blog. That used to be how I responded to people when they asked what I do but it is inevitably always followed with, “What’s a lifestyle blog?” Lifestyle blogging is one of those blogging niches that isn’t immediately understood by those outside of the blogging world. Other blogging niches like food blogs, fashion blogs, and mommy blogs are easily understood but lifestyle blogging? Not so much. Lifestyle blogs are more general (less niche / less specific) but equally as valuable. Those other blog niches have a very clear focus and are easily described to potential readers. It takes a bit more finesse to describe a lifestyle blog to potential readers but that doesn’t mean it can’t be done. You just have to have a good idea of who you are and what you’re trying to do.
Considering starting your own blog? See my COMPLETE Guide to Starting a Blog.
Speaking frankly, I’m quite sick of hearing that a lifestyle blog is not a “niche” and that you have to “niche down” in order to be successful. That is absolute bullshit (pardon my language) and it’s a lie that needs to stop being perpetuated. So long as you own your lifestyle you are going to be absolutely fine running a lifestyle blog. In fact, there are a lot of very successful lifestyle bloggers and there’s no reason why you can’t be one of them. Sure, it’s easier to define your lifestyle blog if you have a unique POV about your lifestyle. By that, I mean, think about what makes you and your family unique.
See Also: How to Niche a Lifestyle Blog
Potential Types of Lifestyle Blogs
Here are a few examples of potential lifestyle blog POV’s:
- Single Living
- Urban Living
- Rural Living
- Blended Family
- Multi-Racial Family
- Dual Income, No Kids
- Large Family
- Regional Living (Southern, Mid-West, West Coast, New England)
- Nomadic Lifestyle
- Faith-Based Lifestyle
- All-Natural Living
- Handmade Lifestyle
- Polyamory Lifestyle
- and on…and on…and on…
I chose to focus down on simple living so I share almost all of that content from that POV. My readers here at Honey & Pine know I’m going to talk about life in West Virginia (after leaving Atlanta, Georgia; share local places and landmarks, talk about home-grown food (a new category for my lifestyle blog), marriage, and stress-free life. That’s how I live so it’s what I share on my lifestyle blog.
Still, it’s the “lifestyle” part that seems to confuse people but truly, it’s not so hard. Here are a few categories that I usually see on the blogs defined as a lifestyle blog.
Potential Lifestyle Blog Categories
- Home Decor
- DIY / Crafts
The blog categories are going to be different depending on the lifestyle blogger you’re talking to but it’s usually some combination of those things. Lifestyle bloggers are able to talk about anything and everything as long as they keep their POV consistent. A lifestyle blog is about sharing life with your readers and why you choose the life decisions that you do. If you’re ready to start your own lifestyle blog, check out my COMPLETE Guide to Starting a Lifestyle Blog right here (no worries, it’s free).
Updated July, 2017*
As a lifestyle blogger I used to feel discouraged by all of the blogging advice that insists if you’re going to be successful you have to niche down to a very specific topic. That may work for some, but it’s not a one-size fits all solution for building a successful blog.
In my new course, Finding Your Niche as a Lifestyle Blogger, I’ll show you how to create your own niche and build a successful lifestyle blog. Contrary to what you may have heard and read online, you don’t have to niche down to one narrow topic if you want to build a successful blog. Sure, it might be easier but it’s not the only way. It is possible to build a successful lifestyle blog and I’m going to teach you exactly how to do it.
I’ll break down exactly what it means to “niche” your blog, how to identify your lifestyle, create blog post categories that work for you, and develop an editorial plan for the next 90 – 120 days.
You don’t have to sacrifice any part of what makes you, well, you in order to find success online with your blog. At the end of this course you’re going to have a clearly defined vision of yourself and how to define our lifestyle in a way that allows you to build a successful presence online. We’re going to strip away all of the noise, all of the overwhelm, all of the contradictory advice, and break it all down into easy bite-sized lessons. You deserve to feel confident in who you are and your role as a lifestyle blogger.
Check it out right here and get started building a successful (and profitable!) lifestyle blog.
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