The CEO of ThredUp Emailed Me Because I Didn’t Buy Anything

Last week, after seeing quite a few of my favorite bloggers writing about ThredUp, I decided to sign up with the online consignment shop company and take a look around. Some of the posts I was reading were featuring really beautiful clothes and I figured it couldn’t hurt to take a look around, right? I spent about a half hour browsing the site before clicking away. I thought to myself, “I’ll come back another day and probably buy something. It’s worth trying.” Not a big deal, right?

I mean, I certainly didn’t expect to get an email from the CEO about why I didn’t buy from his online store (but I did).

Here is the e-mail I received…

Y’all, I was so pleasantly surprised when I opened the email and read that message. I mean, honestly, who does that? I expected it to be another sales pitch-y email about all the great things about ThredUp and why I should come back and purchase something because they are the greatest company to ever exist and my life will be devoid of all meaning unless I fork over all of my clothing-budget money for the month and …

But it wasn’t like that at all.

Instead it was James simply saying, “Hey! I really want everyone to love us but I’m worried that maybe you don’t so, if you don’t, would you take a second and let me know why so we can get better?”

What? Humility? From a company? Seriously? Wow.

Before receiving that email from James I had thought I would eventually get back around to checking out their store. I’ve had bad luck at consignment shops before and, if I’m being frank, I have to admit that the concept kind of gives me the heebie jeebies sometimes. I just like to know who was wearing my clothes before me and I stress about whether or not the clothes have been appropriately and thoroughly laundered. I’m sure I’m being paranoid but it’s one of my little anxiety tics. The clothes are beautiful though.

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As I mentioned the other day, I will happily spend my hard-earned money on classic wardrobe staples I know I’ll wear but when it comes to trendier items I tend to hold back. I don’t want to spend a lot of money on items that are only going to be good for a season or two.

It was for that reason that ThredUp seemed like a game-changer. 

Also, because of that e-mail James got what he wanted from me. I replied to his e-mail and I went back to his website to look around again. I haven’t bought anything yet because I’m still in total browse-mode but what that email from ThredUp did was make me feel like a valuable human being, not because of the dollars I might spend with their company but because they took a few minutes to make sure that email was worded in a way that made me feel like it was me and not my money that really matters.

Bravo ThredUp. Bravo.

(Interested in checking out the online shop that has all my blogging friend abuzz? See them at ThredUp.com)

PS – This post is not sponsored in any way and y’all know I would have told you at the beginning if it was. That email just kind of knocked my socks off.

 

Comments

  1. I have signed up a few times with my various emails (because who has time to remember all of those passwords?!?).
    Every time I look through the selection, I am never, ever impressed. I browse the brands that I know that I love and can see that the dresses are 5+ seasons out of style. Then I have very specific needs for dressing, in order to cover up some braces, so I searched Maxi Dresses and Maxi Skirts and got less than a page a piece, not to mention most were XSs, when I need a medium to be safe.
    I really can’t jump on board either. I get great deals using shoptagr to notify of sales when something I have my eye on goes on sale, plus frequently browsing the sale section at stores where I know my fit and like the style (especially if they don’t have minimum shipping or I am part of a rewards system that gives me free shipping). I know most women don’t have time to browse the sales racks endlessly, and I physically can’t!
    That’s kind of creepy how pushy they were to make a sale! Nothing turns me off more!

    • I wasn’t impressed with the selection either Sarah. I have gone back a few times but they don’t have much in my size (8 / M) that I would wear and since I’m short (5’2″) I worry about buying much that is supposed to be long. IDK. Their clothing options aren’t blowing me away yet and although I did find a couple of things I liked the comments would mention a “light stain” or other “minor” wear that I wasn’t really in to.

      The email itself didn’t bother me though. I kind of thought it was nice of him to reach out to see what they could do to better their business. I just don’t love their style options so far.

  2. I have signed up a few times with my various emails (because who has time to remember all of those passwords?!?).
    Every time I look through the selection, I am never, ever impressed. I browse the brands that I know that I love and can see that the dresses are 5+ seasons out of style. Then I have very specific needs for dressing, in order to cover up some braces, so I searched Maxi Dresses and Maxi Skirts and got less than a page a piece, not to mention most were XSs, when I need a medium to be safe.
    I really can’t jump on board either. I get great deals using shoptagr to notify of sales when something I have my eye on goes on sale, plus frequently browsing the sale section at stores where I know my fit and like the style (especially if they don’t have minimum shipping or I am part of a rewards system that gives me free shipping). I know most women don’t have time to browse the sales racks endlessly, and I physically can’t!
    That’s kind of creepy how pushy they were to make a sale! Nothing turns me off more!

    • I wasn’t impressed with the selection either Sarah. I have gone back a few times but they don’t have much in my size (8 / M) that I would wear and since I’m short (5’2″) I worry about buying much that is supposed to be long. IDK. Their clothing options aren’t blowing me away yet and although I did find a couple of things I liked the comments would mention a “light stain” or other “minor” wear that I wasn’t really in to.

      The email itself didn’t bother me though. I kind of thought it was nice of him to reach out to see what they could do to better their business. I just don’t love their style options so far.

  3. ThreadUp has been hit or miss for me, but most of the time it’s free to return things and get a credit, which I am fine with since the prices are pretty low anyways. I can always find jewelry or a bag if I don’t find clothes to use the credit on. I do really like some of the pieces I have though.

    I love that the CEO emailed you and was so kind, we need more of that around here!

    • I thought it was kind of cool of him too. I have a feeling I’ll be buying mostly jewelry or bags because I still have a weird thing about consignment clothes. I know I’m over-thinking it but I can’t seem to get out of my own head.

  4. ThreadUp has been hit or miss for me, but most of the time it’s free to return things and get a credit, which I am fine with since the prices are pretty low anyways. I can always find jewelry or a bag if I don’t find clothes to use the credit on. I do really like some of the pieces I have though.

    I love that the CEO emailed you and was so kind, we need more of that around here!

    • I thought it was kind of cool of him too. I have a feeling I’ll be buying mostly jewelry or bags because I still have a weird thing about consignment clothes. I know I’m over-thinking it but I can’t seem to get out of my own head.

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