How to Niche a Lifestyle Blog

I refuse to accept that a lifestyle blog is somehow not acceptable in the blogging universe. I’m tired of hearing lifestyle bloggers be told that they have to find a niche. I hate that so many of my blogging friends have given up saying, “Oh, it was nothing, it was just a lifestyle blog.” WTH?! When did it become “just a lifestyle blog” and when did lifestyle blogging somehow become some terrible thing?   

I hate that so many of my blogging friends have given up saying, “Oh, it was nothing, it was just a lifestyle blog.” Here’s what I believe – anyone that tells you that a lifestyle blog isn’t a niche is wrong. Lifestyle blogging is absolutely niche (and God, I hate that word!) but you have to own your life in order for it to work. What do I mean by that? I mean, take a look around you and figure you what your life is all about. What kind of life do you live? What makes you tick? Why did you decide to live your life the way that you do instead of one of the other thousands of lifestyle choices?

I love lifestyle blogs but even they need to be focused and find their niche. On Honey & Pine I'm sharing how to find your niche as a lifestyle blogger and start building a successful and engaging lifestyle blog. #blogging #lifestyleblogging #bloggingtips

I love lifestyle blogs but even they need to be focused and find their niche. On Honey & Pine I'm sharing how to find your niche as a lifestyle blogger and start building a successful and engaging lifestyle blog. #blogging #lifestyleblogging #bloggingtips

Consider the following:

  • Do you live in an urban area or a rural area?
  • Do you have children or are you child-free (or childless and trying)?
  • Do you work full-time and manage your household or are you a stay-at-home spouse?
  • Is your husband or partner a stay-at-home partner instead?
  • Do you have pets?
  • Do you live in a tiny home? An urban studio? A farmhouse?
  • Are you outdoorsy? Do you garden and grow your own food?
  • Are you minimalist?
  • Are you all about color and surrounding yourself in eclectic things you love?

Who are you and why do you live the life you live? Once you figure that out then you know how to niche your lifestyle blog.  

Life isn’t about finding yourself. Life is about creating yourself.

Running a lifestyle blog is more than just, “This is what I did last Saturday…” when you turn it in to, “This is why I did what I did last Saturday.” When you tell your readers why everything starts to connect. Your readers don’t just know what you did, they know why you did it.

Don’t just tell me what foundation you bought, tell me why you bought it.

Is it great for people who loves to spend their summers outdoors at festivals and events because it won’t come off even if you sweat? Is it perfect for people (like you) who want light coverage because they prefer to be minimal with make-up?

Don’t just tell me what book you read, tell me why you read it.

Did you love it because you spent your senior year of college studying abroad in China and thus books that are set in China really appeal to you? Do you have an insatiable wanderlust that is cured only by reading books that take you on an adventure (and this is definitely an adventure!)?

More Love:   What is a Lifestyle Blog?

Don’t just share a recipe with me, tell me why it works for your lifestyle.

Do you love this recipe because you work full-time and you can have it on the table in 30 minutes or less? Is this a favorite recipe because you can use the veggies you’ve grown in your own garden (because you’re a natural outdoorsy kind of person)? Is it the perfect recipe for an at-home date night (which I’ll totally relate to since you’re all about living frugal and saving your hard-earned money)?  

When you start to tell your readers the why behind your lifestyle decisions it’s easier to relate to you as a person and the lifestyle you blog about.

See, a lifestyle blog can be a niche blog when you write about the why behind your lifestyle decisions. That’s a major lesson I learned lately as I started to shift down and start writing about the simple living hyper-organized lifestyle we live here in Atlanta. I just kind of looked around one day and realized that my home is very neutral, organized, clean, and simple. We rarely buy what we don’t need and prefer to either save our money for a rainy day or spend it doing things and making memories together. When I allowed my blog to start reflecting my real-life and the why behind my decisions (which is almost always to organize or to simplify) I started to see my traffic slowly rise. People were starting to understand the why behind my lifestyle and that is what really matters the most.

So stop listening to people that seem to be shouting from the rooftops that a lifestyle blog isn’t niche enough. It IS enough and YOU are enough. If you want to lifestyle blog then you go right ahead and lifestyle blog! Just make sure you tell people why you chose that lifestyle and how they can live a lifestyle like yours. You’ll be fine.  


  1. Thank you!!! I have been trying to start a lifestyle blog and I have asked for feedback from other bloggers. They all told me I need to narrow it down to one specific niche… I don’t want to. I want to write about my life, my pets, my travels, my food, etc. This post was so helpful.

    • If you don’t want to then you don’t have to. I’m sick of people making lifestyle bloggers feel like they can’t share on their blogs the way they want to. Just write from your lifestyle POV and people will dig it. You’ve got me at pets and travel. Mine always travel with me and they seem to like it.

    • Me either. I love writing about my dogs but ALL THE TIME? No. The same w/ books or life in the city or simplicity. They are all parts of who I am and they will all be here. Just rock your own lifestyle and enjoy it!

    • Yes, absolutely FINE. I’m tired of hearing that it’s not. Sure maybe it’s not focused on one thing and one thing only but I get sick of reading about one thing and one thing only all of the time.

  2. This has been the best response regarding lifestyle niche(s) I’ve read ! I’ve been procrastinating on starting my blog for the past 6 mos because I can’t seem to narrow it down to just 1-2 topics. Perhaps 3-4 topics is enough !

    • Yes, 3-4 topics is definitely enough! You don’t have to narrow it down so far that you’re losing interest and passion in the things you write about. Just share from your POV and you can write wherever your heart leads you to write. The most important thing is that you enjoy writing.

  3. This has given me Blogger LIFE!!! I’ve been trying to stay focus on one topic, but I am interested in more than one. Every time I try to stick to one topic I find myself wanting to discuss others. Thank you for posting this. Much love, Smiley.

    • Thank you Smiley! I’ve stressed over categories and narrowing down topics too but I gave on up that because every time I try I lose interest in blogging. I find that I have the most success, most engaged audience, and best traffic when I’m only sharing me and my real life and interests. People will love you if you’re genuine.

  4. Thank you for posting! Lifestyle bogs get so much crap because they are too varied or they don’t have one specific niche, but Lifestyle in itself is a niche!

  5. Hi from Australia! I stumbled across your post recently and it was exactly what I was needing to hear. I’ve just started a blog and everywhere has been telling me that I need to narrow down and find a niche if its going to go anywhere. It was impossible! I have too many interests and well life is made up of so many different facets. Your post has given me the confidence to go ahead and make my blog about who I am and my lifestyle!!! Cheers, Bess (

  6. Hwy Ashley you’ve given me life. GOD I was so frustrated from the fact I had to make specific category blog & you’ve rescued my life by saying there I can blog Everything. Just one thing since lifestyle blog covers most of the category so will PR companies would still would want to collaborate with me?

  7. It was so refreshing to read your article. Finally some ray of hope as every one suggested to choose a niche,but life is not a niche neither am I. Thank you

  8. You got it girl. Ashley, you pummelled the life out of an assumption that lifestyle blogs don’t work. I learned to Never Assume.

    Here I was procrastinating about a Lifestyle niche and I bumped into you.

    Now, I’m at Wow. You resonated like a woman who has remained true to herself. And that is admirable. As I smile at my memories I’m off to write my lifestyle blog. And I’ll never forget to tell ’em Why.

  9. Hey!! Thank you so much for this post! I’ve read a countless amount of blog posts about how to establish your niche. But lately, I’ve been going back and forth from topic to topic trying to organize my life, but I just overwhelmed and confused myself because there is so much going on in my mind… This definitely helped simplify everything so much! It was just the post I needed to come across! I was straying too far off topic and needed to be pulled back down to reality and why I began this journey in the first place. Awesome!

    • Hey Shanai! You’re so welcome and I’m glad I could help you get back on track with your blog. 🙂 It’s so easy to become consumed with “niche” and forget about your real drive and goals. Even if you decide to expand into a monetized business you can do that with a lifestyle blog. Lifestyle businesses are huge.

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